With the level of competition for patients and referrals constantly growing it is key for a successful practice to have a marketing strategy. In order to develop a strategy that fits the provider’s personality and desired practice demographics one must establish the “identity” of the practice.

An article in Advance My Practice describes five steps to building the practice you want.

Build your reputation with an identity that is your very own, unique to you. Don’t waste time and money on advertising and marketing without having an identity that is interesting and engaging, so that it will attract people to you.

I believe it all starts with establishing your identity.

Tags: Marketing, marketing strategy, Physical Therapy Links

This entry was posted on Friday, May 30th, 2008 at 11:35 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.