More on online physician ratings

On May 20th I posted about online physician rating sites and the threats they pose to doctors.  In this article from American Medical News, it looks like while the use of such sites is significant by adults in the U.S., they do not necessarily translate to a change in consumer behavior when it comes to provider selection.

A Harris Interactive poll commissioned by the California HealthCare Foundation found that although more than 80% of the state’s adults turn to the Internet for health-related information, less than one-quarter have looked at physician ratings sites. Only 2% of those surveyed made a change in physicians based on information posted on a rating site.