Social media in healthcare – it has to be used correctly

Social media is great for healthcare practices – it’s free (at least it can be), it’s easy (once you know what you’re doing), and it’s fun.  The thing is…social media also has to be effective in order for it to make sense for a healthcare practice, and this isn’t always the case.

Check out an article from HealthLeadersMedia.com (below) which discusses how – at least in the hospital environment – social media lacks the traction that many healthcare marketers hope for.

Nine in 10 hospitals use social media to some degree, but most of them say they’re having little luck attracting new patients with it, and only one in three has a formal social media plan in place, a new study by Greystone.Net shows.

via Few Hospitals Use Social Media Effectively, Says Study.