Vantage Forums: Email Marketing Frequency for Healthcare Providers

Email marketing by healthcare providers is a great way to stay “on the radar screen” with patients/clients that don’t visit the office on a regular basis. And while visits to the office may be irregular, this segment of your practice can be quite sizable, warranting special marketing attention to prevent patient switching to other providers who may have aggressive marketing fronts.

Email marketing is a fantastic way to stay in front of your clients, and in a way that is helpful, inexpensive,…and not annoying. To find the fine line between helpful and annoying however, requires relevant content in bite-sized chunks, and at a frequency that is palatable.

So how often should you be sending email to your patients/clients? As with most things, there is no single answer, but the article below from Small Business Branding does a nice job of outlining the process for determining a frequency that works for you…and most importantly, your patients and clients.

http://bit.ly/9ZGmr7

via Vantage Forums: Email Marketing Frequency.