The Healthcare Entrepreneur Blog

Upcoming Seminar: “Putting the Brand to Practice” | June 9, 2011

by Carrie Grubbs | May 13th, 2011 | No responses

Tannus Quatre PT, MBA, principal and consultant for Vantage Clinical Solutions, is scheduled to present “Moving Forward: PTs Putting the Brand to Practice – Case Studies” at the APTA’s “Thrive at PT 2011” Annual Conference & Expo. Tannus’ presentation is scheduled for June 9, 2011, 4:30 – 6:00 P.M., at the Gaylord National Hotel and Convention Center in National Harbor, MD.

Successfully launched nearly 3 years ago, APTA’s MoveForward™ branding initiative has permeated PT practices from coast to coast. In this informative, 2-hour seminar, MoveForward™ campaign leadership and brand champions will share some of the best examples, tips, and how-to’s from members who are “living the brand.” The seminar will focus on how the brand is being incorporated by physical therapists and PT practices through the use of MoveForward™ resources and tools. The seminar will conclude with a moderated discussion through which class participants can share their brand successes and challenges and ask questions of the panel.

In the upcoming seminar “Moving Forward: PTs Putting the Brand to Practice – Case Studies”, Tannus Quatre, along with APTA’s Jennifer Rondon and Emilio Rouco, will present and discuss the following:

1) Recognize the efforts of the MoveForward™ brand campaign to date.
2) Understand brand “best practices” by sharing in the experiences of highlighted professionals.
3) Apply brand “best practices” and branding tips to their own practices.
4) Identify the brand behaviors necessary to “live the brand.”
5) Access and use MoveForward™ resources available online and through BrandBeat.

To register online, visit the APTA’s “Thrive at PT 2011” Annual Conference & Expo website or call 800-999-2782.

If you are unable to attend the seminar but would like to learn more about branding for your physical therapy or medical practice, please visit Vantage Clinical Solutions online or call us at 866-259-0264.