The Healthcare Entrepreneur Blog

Connect with your audience through plain language

by Tannus Quatre PT, MBA | April 26th, 2012 | No responses

I love creativity. My tendency is to use 2 words instead of 1 if the two sound better, look nicer, or have a more eloquent meaning. That said, this is probably as much of a curse as it may – in some circumstances – be a benefit.

The reason? People like plainspeak. And so do I.

Even as a [sometimes] verbose lover of creative phrasing, I still like things to be simple.  Less noise. More meaning. Easy. Value per square inch you might call it.

Here’s an example of this very concept from, a website which facilitates buzz around lists of stuff that people use from day-to-day. understands the need for simplicity, and I don’t need to look further than their Terms of Use page in order to see that they get it (and get me – the simple side of me at least):


















At the risk of a rap on the knuckles by their attorney I’m sure, has taken a stab at making things simple, clear, and understandable by “breaking down” their Terms into plain English.

I’m all for it.  While I haven’t used, and don’t know that I necessarily will, I can tell you that I like the way they think.  They think like me…at least in the super simplistic, think about my audience kind of way.

Tannus Quatre PT, MBA
Tannus Quatre is a private practice consultant and principal with Vantage Clinical Solutions, Inc., a nationwide healthcare consulting and management firm located in Bend, OR and Denver, CO. Tannus specializes in the areas of healthcare marketing, strategy, and finance, and can be reached through the Vantage Clinical Solutions website.