Connect with your audience through plain language
I love creativity. My tendency is to use 2 words instead of 1 if the two sound better, look nicer, or have a more eloquent meaning. That said, this is probably as much of a curse as it may – in some circumstances – be a benefit.
The reason? People like plainspeak. And so do I.
Even as a [sometimes] verbose lover of creative phrasing, I still like things to be simple. Less noise. More meaning. Easy. Value per square inch you might call it.
Here’s an example of this very concept from Bagcheck.com, a website which facilitates buzz around lists of stuff that people use from day-to-day.
At the risk of a rap on the knuckles by their attorney I’m sure, Bagcheck.com has taken a stab at making things simple, clear, and understandable by “breaking down” their Terms into plain English.
I’m all for it. While I haven’t used Bagcheck.com, and don’t know that I necessarily will, I can tell you that I like the way they think. They think like me…at least in the super simplistic, think about my audience kind of way.