The Healthcare Entrepreneur Blog

When A Plan Comes Together: The Simple Objective

by Tannus Quatre PT, MBA | August 4th, 2014 | No responses

Business ChartsA PLAN IS ONLY AS GOOD AS THE OBJECTIVE on which it is focused. Without the presence of a clear and simple objective, a plan can lead down any path with every chance of arriving somewhere, but very little chance of arriving somewhere productive.

Every plan should start with a simple objective, or set of objectives, and these should be clearly identified before planning commences at which time valuable resources are required of you and your practice. As with objectives used in the care of our clients, each should be (1) measurable, (2) functional, (3) and time-based. Absence of any of these characteristics will result in planning objectives that are of limited business application.

Marketing

Good: We will recognize 10 new client referrals from Oceanside Orthopedics in the month of October
in order to support our practice through necessary volume growth.

Bad: We want to increase referrals to our practice.

Financial

Good: We will increase our revenue by 10 percent in calendar year 2014 (compared with 2013) to provide us with
financial resources necessary to compete in our community over the next two years.

Bad: We need to increase revenue.

Competition

Good: We will achieve and maintain a page one listing on Google in order to position ourselves as a market leader with the
online community.

Bad: We need to implement an online marketing strategy.

A digital version of this article can be found here

Tannus Quatre PT, MBA
Tannus Quatre is a private practice consultant and principal with Vantage Clinical Solutions, Inc., a nationwide healthcare consulting and management firm located in Bend, OR and Denver, CO. Tannus specializes in the areas of healthcare marketing, strategy, and finance, and can be reached through the Vantage Clinical Solutions website.