Category : Consumerism
Nailing a central brand message for physicians and clinic owners: the “red sole”
Let me just preface this post by saying that I, Sarah Leigh, love shoes, and my love of shoes rarely has anything to do with Vantage Clinical Solutions.
But today, I read a blog post from Fast Company that married the two, and I just had to share this fantastic read with all of you who are looking for branding advice. In “Finding Your Brand’s ‘Red Sole’”, Josh Linkner discusses just how too many…
Is traditional internal medicine dead? – A guest post by Dr. Steven Knope
Introduction by Tannus Quatre PT, MBA
I am pleased to post the following commentary from Dr. Steven Knope, an internal medicine specialist and concierge physician located in Tucson, AZ. I had the pleasure of befriending Dr. Knope a few years ago, and since that time have enjoyed thoroughly Dr. Knope’s perspective on medicine, and vision for the future of healthcare. Dr. Knope’s book, Concierge Medicine: A New System To Get The Best Healthcare,…
New consumer Medicare website now online – www.medicare.gov
A new version of Medicare’s consumer website was released today, located at www.medicare.gov. The new site is part of a series of steps the Centers for Medicare & Medicaid Services (CMS) is taking to facilitate use of the website by seniors and those who care for them.
Among features included in the improved website are Medicare benefits summaries, coverage options, rights and protections, and answers to many of Medicare’s FAQ’s.
Take a look…
Vantage Forums: iPhone App Improves Patient Satsfaction
A new iPhone application improves patient satisfaction and reduces wait times at a Central Connecticut hospital system. Now how’s that for innovative marketing…
http://bit.ly/dwZqg1
via Vantage Forums: iPhone App Improves Patient Satsfaction.
Remind patients: The end of the year is near (and deductibles will be renewing)
Believe it or not, it’s that time of year again.
As we quickly approach the end of October, today marks just 70 days until calendar year medical benefits will reset for many of your patients. Renewed deductibles, expiration of existing insurance plans, and the zeroing of health savings accounts will — in very short order — mean more money out-of-pocket for your patients. As you’re aware, this has a tendency to accompany the…
Protect your patients, protect your practice
Just a very short piece here to remind all practice owners that a very simple and thoughtful step toward protecting your patients and protecting yourself against germs is to have hand sanitizer readily accessible to patients (and staff) throughout your practice.
H1N1, or “Swine Flu” is on just about every television channel and every news broadcast, so your patients are really thinking about germs right now. Anytime you have everyone focused in the same direction…
Blogging in healthcare: The power of instant communication
Blogging can (and should) be considered a powerful strategy used for marketing, publicity, and even damage control for an organization who’s stakeholders exist online. For small private practices and large healthcare organizations alike, the power of blogging to reach an audience is often underestimated. The article below from Health Leaders Media does a great job of outlining the benefits of a blogging strategy for healthcare providers, as well as some tips on who and how…
Healthcare in the future…a scenario worth striving for?
What would the future of healthcare look like if we could connect provider and patient using technology on an even greater level than we currently do? What if patients were more engaged in their own care through increased access to their personal records? What if providers allowed for greater collaboration between themselves and their patients when making decisions? What if patient ‘consumerism’ was the norm? What if patients actually started taking care of themselves? These…
SEO – Your practice needs it!
As this article from KevinMD.com states, “it’s not good enough simply to have a web presence” anymore. Search engine optimization (SEO) is just as important nowadays. If your not familiar with SEO, it includes all kinds of techniques to earn your web site top spots for those searching you out.
Patients are searching for doctors, medical
…
What’s your signature?
Spanning the spectrum of meaning from the legal to the very personal, your signature has meaning, as it is understood by many to represent one’s self in a way that few other symbols can. Boiling the world around you down into a simple mark, scribble, or name – your signature represents your work, your agreement, and in a nutshell – you.
Taken literally, I suppose a signature really is no big deal. I mean, signatures…
