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Category : Marketing
The private practice website: Which solution is right for your practice?
Do you know which website solution is right for your practice? In this article published in the May 2009 issue of Impact, I discuss three tiers of Internet existence for those in private practice: The online brochure, the online resource, and the online community.
In this article, we will examine three tiers of Internet existence for the physical therapist in private practice. We will explore the online brochure, the online resource, and the online community, looking specifically at the main features of each, with the intent of providing you with the information needed to develop an online presence that is right for your practice.
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Tannus Quatre is a private practice consultant and principal with Vantage Clinical Solutions, Inc., a nationwide healthcare consulting and management firm located in Bend, OR and Denver, CO. Tannus specializes in the areas of healthcare marketing, strategy, and finance, and can be reached through the Vantage Clinical Solutions website.
Article: We Are the PT Brand
Here is a snippet of an article I wrote which was published in the March 2009 issue of PT Magazine titled, “We Are The PT Brand.” I wrote this on behalf of my own profession – physical therapy – however I do believe the message is quite relevant to any and all within the healthcare profession.
I hope you enjoy it.
Chances are that no matter who you are, where you work, or how long you’ve been in practice, you didn’t just stumble into the physical therapy profession. It’s likely that long before entering the profession you dreamt of becoming a physical therapist, both because of what the profession would offer you personally and because of what it would allow you to offer others.
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Tannus Quatre is a private practice consultant and principal with Vantage Clinical Solutions, Inc., a nationwide healthcare consulting and management firm located in Bend, OR and Denver, CO. Tannus specializes in the areas of healthcare marketing, strategy, and finance, and can be reached through the Vantage Clinical Solutions website.
Vantage client, PEG’s Group, on News 12
A Vantage Clinical Solutions client, PEG’s Group, was recently featured on News 12 Brooklyn. The feature, seen here on YouTube, is a great example of leveraging the media to help communicate the value of services offered by healthcare providers. Media releases such as this are a win-win for the media outlet, the promoted business (you), and the community. Everybody learns, everybody benefits.
I love to brag about our entrepreneurial clients, and PEG’s Group certainly is one of them. PEG’s Group was founded by Kathy Gurland, and consists of an independent group of Cancer Navigation Consultants™, who provide personal education, guidance, and support for individuals affected by cancer in the New York City area. PEG’s Group is a unique source of personalized support and guidance for persons and family members afflicted by a cancer diagnosis, and a group to whom you can turn to assist with the location of resources and options to make your encounter with cancer as successful as possible.
Vantage Forums: Comparing Zip Code Data
ZipSkinny (www.zipskinny.com) is a “quick and dirty” resource for those that want to compare simple demographic data between juxtaposing zip codes (education, marital status, income, occupation, race, age, etc.). The free tool also provides you with the ability to compare up to 20 defined zip codes so that you can view demographic information side-by-side. Now beware, the site is not easy on the eyes (I’m a stickler for design), but it gets the job done!
via Vantage Forums > Market Analysis 101 > Comparing Zip Code Data.
Vantage Clinical Solutions launches new website for SOL Santa Cruz
Vantage Clinical Solutions is proud to announce the launch of www.solsantacruz.com, a dynamic and interactive online presence created for SOL Santa Cruz of Santa Cruz, CA. The website and comprehensive online presence was created to meet the dynamic needs of this exciting healthcare practice which provides a unique blend of chiropractic and physical therapy care to athletes and active persons in Santa Cruz county.
The goal of the SOL Santa Cruz website was to expand the SOL Santa Cruz online footprint by appealing to a diverse market consisting of the active, athletic, and injured within Santa Cruz county. Attention was placed on emphasizing the strength of the SOL Santa Cruz brand, while allowing visitors to the site to have an interactive and intuitive online experience.
The SOL Santa Cruz online presence was not limited to the SOL Santa Cruz website however, and was carefully crafted elsewhere in the online world. This was achieved by creating a branded presence within relevant social media platforms such as Facebook, Twitter, a themed Wordpress blog, and through the integration with online directories such as Google, Yahoo, Yelp, and more. “The intent of the project was to focus on creating an online community for SOL Santa Cruz, rather than simply a website,” said Tannus Quatre PT, MBA, and lead of the project. “We were very pleased with the extent to which we were able to help SOL Santa Cruz achieve their goals of conveying the diversity of services that makes their practice so successful in the Santa Cruz market.”
Tammara Moore, DPT, and co-owner of SOL Santa Cruz, stated, “Vantage has produced for SOL Santa Cruz a comprehensive and current website for our practice which has exceeded our expectations in every way. Vantage knows private practice healthcare, worked hard to understand our specific needs, and ultimately helped us navigate this technical yet extremely important part of our business in a way that made sense both intuitively and financially.”
Located in Bend, Oregon and Denver, Colorado, Vantage Clinical Solutions has partnered with Smart Solutions (web development and search engine optimization) and Pixelsilk (content management system) to provide a powerful product specific to the needs of healthcare practices such as those within the physical therapy, medical, chiropractic, dentistry, and optometry domains. “The [healthcare] industry knowledge of Vantage Clinical Solutions combined with technical expertise and strategy of our developers and SEO team helped create the product that is truly great, and truly unique to the healthcare market,” said Wendy Roe, sales and marketing executive at Smart Solutions.
Vantage Clinical Solutions is going on it’s 4th year of healthcare management and marketing consulting within the healthcare industry, and is proud to provide solutions to companies such as SOL Santa Cruz through their entire suite of online services known as Vantage eSolutions. If you’d like to learn more about Vantage Clinical Solutions, Vantage eSolutions, SOL Santa Cruz, Smart Solutions, or Pixelsilk, please visit the links below.
SOL Santa Cruz website
SOL Santa Cruz on Twitter
SOL Santa Cruz on Facebook
Vantage Clinical Solutions home
Vantage eSolutions (website management, social media, online listings, search advertising, and email marketing)
Smart Solutions (web development partner)
Pixelsilk (content management partner)
Vantage Forums: Email Marketing Frequency for Healthcare Providers
Email marketing by healthcare providers is a great way to stay “on the radar screen” with patients/clients that don’t visit the office on a regular basis. And while visits to the office may be irregular, this segment of your practice can be quite sizable, warranting special marketing attention to prevent patient switching to other providers who may have aggressive marketing fronts.
Email marketing is a fantastic way to stay in front of your clients, and in a way that is helpful, inexpensive,…and not annoying. To find the fine line between helpful and annoying however, requires relevant content in bite-sized chunks, and at a frequency that is palatable.
So how often should you be sending email to your patients/clients? As with most things, there is no single answer, but the article below from Small Business Branding does a nice job of outlining the process for determining a frequency that works for you…and most importantly, your patients and clients.
via Vantage Forums: Email Marketing Frequency.
Vantage Forums: iPhone App Improves Patient Satsfaction
A new iPhone application improves patient satisfaction and reduces wait times at a Central Connecticut hospital system. Now how’s that for innovative marketing…
http://bit.ly/dwZqg1
via Vantage Forums: iPhone App Improves Patient Satsfaction.
Vantage Forums: Health Insurance Coverage by State
The US Census Bureau has tons of great information that can be used to perform effective market analysis. One area that we didn’t cover in detail during the Market Analysis 101 presentation was the ability to obtain information on the health insured in the US.
This page (http://www.census.gov/hhes/www/hlthins/ … index.html) of the US Census website provides links to historical health insurance tables which break down the insured and uninsured by state, age, historical year, type of insurance, and more. It’s a great resource.
via Vantage Forums: Health Insurance Coverage by State.
Vantage Forums: County Health Rankings Website
During a recent Market Analysis presentation at CSM 2010, I mentioned a website link that was referenced in a recent email by the APTA. The website is called “County Health Rankings” and the url is www.countyhealthrankings.org. This is an excellent resource for market health data at the county level and provides a number of data categories as well as an explanation of the data collection methodology and relevance for each. Really a great resource and I recommend you bookmark it…remember, data is EVERYWHERE!
via Vantage Forums: County Health Rankings Website.
Social media in healthcare – it has to be used correctly
Social media is great for healthcare practices – it’s free (at least it can be), it’s easy (once you know what you’re doing), and it’s fun. The thing is…social media also has to be effective in order for it to make sense for a healthcare practice, and this isn’t always the case.
Check out an article from HealthLeadersMedia.com (below) which discusses how – at least in the hospital environment – social media lacks the traction that many healthcare marketers hope for.
Nine in 10 hospitals use social media to some degree, but most of them say they’re having little luck attracting new patients with it, and only one in three has a formal social media plan in place, a new study by Greystone.Net shows.
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