Category : Optometry
Featured Client: Elemental Eyecare
Our featured client this month is Elemental Eyecare right here in Bend, Oregon. Dr. Gabby Marshall and her staff provide their pediatric optometry patients with a unique experience built especially for growing eyes. With a combination of vision therapy, ongoing eye examinations, and a selection of way cool glasses for kids, Elemental is a special clinic we’re proud to represent! I interviewed Dr. Marshall a few weeks ago, and she has lots of information for…
Dear Doctor: Here is half your money, take it or leave it
I recall as a student when – somewhere near the last day of school – an instructor would share the funniest things that they’d seen come across their desk throughout the year. It was usually some 5-word blooper from a student or a simple, yet funny misstatement of history that found it’s way into a writing assignment; something that managed to set itself apart from the rest, truly catching the attention of the instructor through…
Demand for services in optometric practices
This article from Optometric Management suggests that an oversupply of eye care practitioners coupled with low patient loyalty can be a recipe for low demand for services in some markets. The good news is that by creating a higher perceived value for optometric services, patients will pay more, keeping the bottom line healthy for practice owners and managers.
While many practices suffer from lack of demand, anemic fees, and saturation by vision plans, let’s be clear
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