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Improving healthcare through entrepreneurship |
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Category : Vantage Clients
Vantage client, Leg Up Farm, prepares for opening in May
A Vantage Clinical Solutions client, Leg Up Farm, plans to open its doors to a new 20,250 square-foot facility this May.
A culmination of the decade-plus vision of the project by its founder, Lou Castriota, Jr., the planning for the facility that will serve the rehabilitation requirements of more than 1,000 special needs children has been in the woks since 1997. Funding has included $2.7 million raised by Castriota’s family, friends, and project supporters (including a state grant), and a $5.6 million loan. A capital campaign is currently being considered in order to raise the additional funds necessary to secure the $10.4 million required to complete the project.
If you’d like to learn more about the project, or how you can help, visit Leg Up Farm online at www.LegUpFarm.org, or this article in the March 30th online edition of York Today.
Vantage client, PEG’s Group, on News 12
A Vantage Clinical Solutions client, PEG’s Group, was recently featured on News 12 Brooklyn. The feature, seen here on YouTube, is a great example of leveraging the media to help communicate the value of services offered by healthcare providers. Media releases such as this are a win-win for the media outlet, the promoted business (you), and the community. Everybody learns, everybody benefits.
I love to brag about our entrepreneurial clients, and PEG’s Group certainly is one of them. PEG’s Group was founded by Kathy Gurland, and consists of an independent group of Cancer Navigation Consultants™, who provide personal education, guidance, and support for individuals affected by cancer in the New York City area. PEG’s Group is a unique source of personalized support and guidance for persons and family members afflicted by a cancer diagnosis, and a group to whom you can turn to assist with the location of resources and options to make your encounter with cancer as successful as possible.
Vantage Clinical Solutions launches new website for SOL Santa Cruz
Vantage Clinical Solutions is proud to announce the launch of www.solsantacruz.com, a dynamic and interactive online presence created for SOL Santa Cruz of Santa Cruz, CA. The website and comprehensive online presence was created to meet the dynamic needs of this exciting healthcare practice which provides a unique blend of chiropractic and physical therapy care to athletes and active persons in Santa Cruz county.
The goal of the SOL Santa Cruz website was to expand the SOL Santa Cruz online footprint by appealing to a diverse market consisting of the active, athletic, and injured within Santa Cruz county. Attention was placed on emphasizing the strength of the SOL Santa Cruz brand, while allowing visitors to the site to have an interactive and intuitive online experience.
The SOL Santa Cruz online presence was not limited to the SOL Santa Cruz website however, and was carefully crafted elsewhere in the online world. This was achieved by creating a branded presence within relevant social media platforms such as Facebook, Twitter, a themed Wordpress blog, and through the integration with online directories such as Google, Yahoo, Yelp, and more. “The intent of the project was to focus on creating an online community for SOL Santa Cruz, rather than simply a website,” said Tannus Quatre PT, MBA, and lead of the project. “We were very pleased with the extent to which we were able to help SOL Santa Cruz achieve their goals of conveying the diversity of services that makes their practice so successful in the Santa Cruz market.”
Tammara Moore, DPT, and co-owner of SOL Santa Cruz, stated, “Vantage has produced for SOL Santa Cruz a comprehensive and current website for our practice which has exceeded our expectations in every way. Vantage knows private practice healthcare, worked hard to understand our specific needs, and ultimately helped us navigate this technical yet extremely important part of our business in a way that made sense both intuitively and financially.”
Located in Bend, Oregon and Denver, Colorado, Vantage Clinical Solutions has partnered with Smart Solutions (web development and search engine optimization) and Pixelsilk (content management system) to provide a powerful product specific to the needs of healthcare practices such as those within the physical therapy, medical, chiropractic, dentistry, and optometry domains. “The [healthcare] industry knowledge of Vantage Clinical Solutions combined with technical expertise and strategy of our developers and SEO team helped create the product that is truly great, and truly unique to the healthcare market,” said Wendy Roe, sales and marketing executive at Smart Solutions.
Vantage Clinical Solutions is going on it’s 4th year of healthcare management and marketing consulting within the healthcare industry, and is proud to provide solutions to companies such as SOL Santa Cruz through their entire suite of online services known as Vantage eSolutions. If you’d like to learn more about Vantage Clinical Solutions, Vantage eSolutions, SOL Santa Cruz, Smart Solutions, or Pixelsilk, please visit the links below.
SOL Santa Cruz website
SOL Santa Cruz on Twitter
SOL Santa Cruz on Facebook
Vantage Clinical Solutions home
Vantage eSolutions (website management, social media, online listings, search advertising, and email marketing)
Smart Solutions (web development partner)
Pixelsilk (content management partner)
Vantage in the news: The Register-Guard
We’ve been fortunate at Vantage Clinical Solutions to help some outstanding providers make the leap into private practice for the first time. Pelvic Wellness Center is one such case, and they’ve done a great job of getting their name out in the press (see previous press here). In this article published on July 5th in the Register-Guard, Pelvic Wellness Center owners Shannon Forrestall and Judy Hoar make mention of the services provided to them by Vantage during the process of starting their practice.
Owners Judy Hoar and Shannon Forrestall are physical therapists specializing in women’s health who have known each other for about five years. Forrestall has been a physical therapist for about 10 years and recently left her position as women’s health director for PT Northwest in Salem. Hoar has been a physical therapist since 1986, practicing with PeaceHealth Medical Group and other outpatient clinics, with a focus on women’s health…
…The women hired Vantage Clinical Solutions, a Bend consulting firm that helped with market research, financial projections and a business plan. Now that the clinic is up and running, Vantage is providing billing services and management support, they said.
Getting the word out for your startup healthcare practice
You’ve probably heard the adage, “there’s no such thing as bad press.” I actually disagree with this statement (contact me offline for some really good examples of bad press being bad press), and think the adage should say, “free press is the best press.”
Free press enters the consumer’s mind as information, education and value – contrasted with advertising which enters the consumer brain with an asterisk that states something like, “great ad, but I wonder what the real story is…”
A client of ours, Pelvic Wellness Center, opened in Eugene, OR last week…and talk about free press. The practice owners, Judy Hoar, PT, and Shannon Forrestall, PT have done an absolutely fantastic job of getting their name out there, and as you can see from this news clip from KVAL, even the newscaster is surprised at how quickly they are getting in front of a camera.
Kudos to Judy, Shannon, and Pelvic Wellness Center – readers take note…it’s just that easy (at least it can be).
The Pelvic Wellness Center is located at 295 W. Broadway, Eugene, OR 97401, and can be reached at (541) 515-6215.
Lessons in entrepreneurship from medical practices
More and more I’m seeing healthcare practices (medical, dental, physical therapy, optometry, etc.) getting really entrepreneurial about their business models. Most of this is born out of necessity in order to find ways to stay profitable, but some of it comes from clinicians making the decision to run their practices in a way consistent with their passions, interests, and lifestyle.
There is a lot to be learned from a client of mine who is starting up a practice. She is really doing things right. When developing her business concept she knew early on that she wanted her practice to be different, and truly wanted to enjoy the way she spent her time each and every day. She began with a mission and vision for her practice model, and has crafted everything else around it. From brand position, to information systems, to software selection, to interior design, to financial modeling, she has built a practice that all ties back to her mission and vision. This is the first step in creating a business that lasts.
There are some very practical things she is doing right as well. She is putting a great team of business advisors and experts around her and has allowed us all to provide her with direction and guidance. She realizes that this is a team effort, and the better the team, the better the end result. Financially she is sound, and has secured the necessary operating capital to get her through several months of operations based on “worst-case” scenarios. And regarding her patient clientele, she is pounding the pavement in order to build up her caseload months before the doors even open. She will be successful for the long term, and it’s because she’s acting not only like a clinician, but also like an entrepreneur.
I read an article today that started me thinking about the client above, and it was about an entrepreneurship forum in Kansas in which business owners were learning about how to plan for success for the long haul. Interestingly, one of the speakers at the entrepreneurship forum was a founder of a medical group. This is exciting to me, as I believe that entrepreneurship within healthcare is the answer to many the problems that befall us in this industry. Private practice owners need to become entrepreneurial in their approach to business practices in order to make significant shifts in payment models, service offerings, and cost reduction. I’m really glad to see that entrepreneurship in healthcare is being used to educate others through this healthcare panelist, and I especially love to see it within the clients I work with day to day.
Three successful Wichita service-based entrepreneurs told a story of faith Thursday at Wichita State University’s Center for Entrepreneurship.
Have a business idea, believe in it, find people who complement your talents and establish a brand, said business owners in medicine, advertising and investment.
Joseph Galichia, founder of Galichia Medical Group; Sonia Greteman, chief executive of Greteman Group; and Corporate Lodging Consultants founder Barry Downing were the speakers at WSU’s final spring entrepreneurship forum.
The advice-oriented session focused on what makes a service-based business go, something the three panelists largely agreed on.
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