Archives : Competition
Upcoming Seminar: The Power of Branding: Using Your ‘Brand’ to Make a Difference for Yourself and Your Organization | February 11, 2011
The APTA has invested much time and energy into the development of a consistent PT brand that will help the physical therapy profession move forward toward Vision 2020. This brand initiative will help to bring agreement and consistency to the image that we portray to those that use PT services, those that refer to PT’s, and those that pay for the services PT’s provide.
Though the leadership of the APTA is essential to the development…
Interstate competition for primary care doctors
Competition for a shrinking pool of qualified primary care doctors is hurting states that have a hard time recruiting against higher paying markets. For Vermont, the lure of a high quality of life isn’t quite enough it seems.
The reasons for the doctor shortage, which has been gradually worsening over the years, are well documented. Much of the problem boils down to money. Medical students who opt to specialize rather than enter primary care practices
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Non-compete agreements in private practice healthcare
Here is an article I published in the April 2008 issue of Advance For Directors in Rehabilitation about the use of non-compete agreements in private practice physical therapy clinics. This was a particularly fun write for me as the interview with Georgia really opened my eyes to the downside of non-compete agreements as pertains to clinician livelihoods as well as general community benefit. Nobody really wins when a good…
Consumer choice in healthcare
I deal quite frequently with the topic of consumer choice in healthcare, and what private practices can do to be the “provider of choice” in an increasingly patient-centric business (healthcare revolving around the patient…novel concept, eh?). If you’re interested, you can read my post from a few days ago about the Solucient HealthView Plus 2006 study on the topic of “healthcare consumerism” by clicking here. I love the shift…
EHR’s: We’re on the right track, but it is going to take a while
Electronic health records (EHR’s) are of obvious benefit to the long term plan for reducing costs and improving delivery of healthcare services worldwide. To achieve the ultimate end result of a healthcare record system that will facilitate communication between providers, allow for quick entry of data, and that will be provided on a large enough scale to impact the healthcare industry as a whole is going to still take some time however.
Currently, EHR consumers…
“Innovation through competition”
Those were the headlines in the New York Times News Service yesterday, which I found syndicated in my local newspaper. I couldn’t agree more.
As many are aware, Google is sponsoring a $20 million “race to the moon” for a commercial grade spacecraft that holds potential as a feasible vehicle for use by human passengers. The premise of course, is that despite the great body of knowledge we’ve developed throughout the world, a little competition…
Competitor analysis doesn’t have to be expensive
Knowing the competition that exists in private practice is important. The challenges posed by competition makes practices stronger, competition can provide valuable ideas, and competition requires healthcare clinics to differentiate themselves, adding to the diversity of services that exist within a community.
Knowing your competition can be a challenging exercise, but it doesn’t have to be expensive. This article from StartupNation describes how competition analysis can be performed on a…
It’s not difficult to know your market
I love analyzing markets. Taking what everyone else sees, and drilling down to a level of understanding that no one else sees is an exciting and insightful exercise, and I believe it to be a key to good business strategy.
If you look at the stock market like most (myself included), you might see endless patterns, fluctuations, and variables that make little or no sense to you. Sector analysts however, that truly understand the patterns, fluctuations, and…
Competitive advantage in private practice
Another good post from the Independent Urologist – some simple ways to develop a competitive advantage in your local market.
It doesn’t have to be rocket science; just find a way to do something that your competitors are not (or do it better). If you provide a quality service, and you’re willing to put in the effort, you CAN differentiate yourself and communicate your unique value to…
Medicare, competition wreak havoc on physical therapy clinics
There’s a lot going on in our economy right now, and while Medicare and stiff competition from physician owned practices aren’t solely responsible for the tough times faced by some physical therapy practice owners, one would be hard pressed to show that they aren’t playing a significant role.
“Are physical therapists feeling pressures across the country? Absolutely,” said Dave Mason, the American Physical Therapy Association’s vice president of
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