Archives : email
Email marketing in private practice
I love email. It’s efficient, versatile, and just about everyone uses it. If done right, email can convey emotion, professionalism, and can strengthen (or quickly harm) one’s reputation. I use email for a variety of purposes including personal communications, education and learning, professional communications, and even marketing.
Marketing with email is a slippery slope, and can as easily build a business as it can tear it down. If not done correctly, email marketing can take…
Build it and they won’t necessarily come
If the “it” is e-medicine, and the “they” refers to patients, the “build it and they will come” strategy doesn’t necessarily apply - not without a bit of work, that is.
Readers of this blog will know that we support efforts to challenge normative business models in the practice of healthcare, including those that incorporate the use of the Internet to communicate and interact with patients (here are some posts…
Email in medical care: Starting to catch on?
On April 23rd I wrote about the benefits of using email in physician-patient communication, and how trends in this area are inevitably going to change the standards of communication in years to come. I’ve also written about Dr. Jay Parkinson and the company, Myca, who are pushing the use of technology to improve the efficiency…
Email: The new frontier in physician-patient communication?
For many of us, email has become a primary means of building relationships, conducting business, and keeping in touch. It is very effective in doing so, and while it isn’t a full replacement for phone and face-to-face interaction, it does provide a very efficient means by which to communicate.
In business, email has another important benefit; it provides a document trail that can be used to record activity and conversation, creating a transcript of all…
