The Healthcare Entrepreneur Blog » Marketing

Nailing a central brand message for physicians and clinic owners: the “red sole”

Sarah Leigh — Wed, 16 Nov 2011 20:54:50 +0000

Let me just preface this post by saying that I, Sarah Leigh, love shoes, and my love of shoes rarely has anything to do with Vantage Clinical Solutions.

But today, I read a blog post from Fast Company that married the two, and I just had to share this fantastic read with all of you who are looking for branding advice. In “Finding Your Brand’s ‘Red Sole’”, Josh Linkner discusses just how too many…

Vantage Forums: Choosing remarkable brand language

Tannus Quatre PT, MBA — Tue, 08 Nov 2011 05:42:42 +0000

As a follow up to my talk on Building Brand Identity last week, I’ve posted a short commentary about the importance of discovering truly “remarkable” brand language on the Vantage Forums here.

Language is important, and a profound differentiator when used correctly. Joseph Addison said it best: Words, when well chosen, have so great a force in them that a description often gives us more lively ideas than the sight of things themselves.

I…

Vantage Clinical Solutions principal and clients highlighted in PT in Motion magazine

Carrie Grubbs — Fri, 17 Jun 2011 19:30:30 +0000

Improving healthcare through entrepreneurship speaks to the core mission of Vantage Clinical Solutions. Our mission is focused on providing solutions which foster an entrepreneurial spirit within the healthcare arena in order to support the success of businesses with a healthcare focus.

An article in the June 2011 edition of PT in Motion, titled “Good Business: When it comes to the business of physical therapy, a little analysis can go a long way,” by Chris…

APTA Educational Session a Success

Carrie Grubbs — Fri, 10 Jun 2011 15:00:19 +0000

Tannus presented “Moving Forward: PTs Putting the Brand to Practice” yesterday at the APTA’s 2011 Annual Conference. Following are a few of the seminar highlights:

1) Comprehensive review of the MoveForward™ brand campaign to date.
2) Discussion of the brand “best practices” and branding tips from highlighted professionals and audience participants.
3) Identified brand behaviors necessary to “live the brand.”
4) Discussion of MoveForward™ resources available online and through BrandBeat and how to apply to physical therapy practice.…

Vantage principal speaks today at APTA 2011 Annual Conference

Carrie Grubbs — Thu, 09 Jun 2011 13:00:43 +0000

Today at 4:30 P.M. EDT, Vantage principal, Tannus Quatre PT, MBA, will present “Moving Forward: PTs Putting the Brand to Practice – Case Studies” at the APTA’s “Thrive at PT 2011” Annual Conference & Expo. Tannus is scheduled to speak at the Gaylord National Hotel and Convention Center in National Harbor, MD in the Professional Issues room. If you are attending the conference, we hope you can make the…

Upcoming Seminar: “Putting the Brand to Practice” | June 9, 2011

Carrie Grubbs — Fri, 13 May 2011 17:27:15 +0000

Tannus Quatre PT, MBA, principal and consultant for Vantage Clinical Solutions, is scheduled to present “Moving Forward: PTs Putting the Brand to Practice – Case Studies” at the APTA’s “Thrive at PT 2011” Annual Conference & Expo. Tannus’ presentation is scheduled for June 9, 2011, 4:30 – 6:00 P.M., at the Gaylord National Hotel and Convention Center in National Harbor, MD.

Successfully launched nearly 3 years ago, APTA’s MoveForward™…

Upcoming Seminar: “Putting the Brand to Practice” | June 9, 2011

Carrie Grubbs — Sat, 09 Apr 2011 15:00:27 +0000

Successfully launched nearly 3 years ago, APTA’s MoveForward™ branding initiative…

Tannus Quatre to speak at APTA 2011 Annual Conference

Carrie Grubbs — Thu, 24 Mar 2011 22:24:39 +0000

Tannus Quatre PT, MBA, principal and consultant for Vantage Clinical Solutions, is scheduled to speak at the APTA’s “Thrive at PT 2011” Annual Conference & Expo in National Harbor, Maryland on June 9, 2011.

Tannus will be presenting “Moving Forward: PTs Putting the Brand to Practice – Case Studies” with APTA’s Jennifer Rondon and Emilio Rouco. Further details regarding the presentation are soon to follow.

For more information regarding “Thrive at…

“One of the most beneficial investments we have made in our business”

Carrie Grubbs — Mon, 07 Feb 2011 16:51:07 +0000

Working with Vantage Clinical Solutions has been one of the most beneficial investments we have made in our business to date. We were looking for support in the financial and marketing planning areas of our expansion, and we found it in Tannus Quatre and Andy Levy. Their expertise was fundamental to helping us create a clear financial plan, clarify our target audience, and subsequently create a complete marketing plan that will eventually help us launch…

Upcoming Seminar: The Power of Branding: Using Your ‘Brand’ to Make a Difference for Yourself and Your Organization | February 11, 2011

Carrie Grubbs — Fri, 21 Jan 2011 16:56:23 +0000

The APTA has invested much time and energy into the development of a consistent PT brand that will help the physical therapy profession move forward toward Vision 2020. This brand initiative will help to bring agreement and consistency to the image that we portray to those that use PT services, those that refer to PT’s, and those that pay for the services PT’s provide.

Though the leadership of the APTA is essential to the development…