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Building Brand Identity:
How to Make Your Brand Shine Brighter and Last Longer

Presented by Tannus Quatre PT, MBA
APTA Private Practice Section Annual Conference 2011
November 2, 2011 | 1:30 pm - 5:30 pm
The Washington State Convention & Trade Center | Seattle, WA


Description

In “Building Brand Identity,” course participants will start with an introduction to the essentials of branding through a comprehensive look at what a brand is, what it can do, and why it is important to healthcare providers in private practice. Next, we will walk through each of the steps necessary to create a solid brand, including the process of conducting a brand needs analysis, the imagination of a future brand that will outshine the competition, and the capturing of the essence of the future brand through critical language, design, and brand touchpoints. We will then focus on how to launch and protect a brand that will outlast the competition and weather a changing economic and healthcare climate. Finally, we will apply what we have learned through hands-on practice with a current brand challenge or initiative brought to the class by participants. Participants should come to the course prepared to discuss, investigate, and address a current issue or challenge related to their practice’s brand.


Objectives

After participating in this seminar, participants will:
  1. Know what a brand is, what it can do, and why it is important to those in private practice.
  2. Understand the steps necessary to create a solid brand.
  3. Apply a brand development strategy to a specific brand-related challenge associated with the attendee’s current practice.


Downloads

If you've attended Building Brand Identity and would like to access your downloads and/or presentation materials, please visit visit our seminar downloads page.


Learn More

For more information on this educational topic, or to learn more about Vantage educational events, please contact us online or give us a call at (866) 259-0264. For information on other previous events, please use the links below.

Financial Management
Building Brand Identity
Six-Step Marketing
The Power of Branding
Decisions by the Numbers
Finance 101
Market Analysis 101
Sticky Marketing Using Social Media
Online Marketing for Healthcare Providers
Healthcare Trends
Branding Direct Access Healthcare Services