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Market Analysis 101


Description

This session will provide staff healthcare providers, practice owners, and administrators with the tools necessary to find answers to the questions: (1) Who needs us? Will they find us? What will they pay us?

In this session, I will discuss how to optimize capital investments by performing a comprehensive and predictive market analysis prior to implementing new programs, expanding into new facilities, or starting a practice for the first time. This session will include practical methods that should be used to analyze the relevant demographic makeup, competitive layout, referral network, and reimbursement sources available to support the introduction of new physical therapy services in a given community.

Finally, I will discuss the justification/theory for each element of the market analysis as well as provide specific methods, tools, and online resources used to perform the market analysis by a healthcare provider, practice owner, or administrator.


Objectives

Upon completion of this presentation, attendees will be able to understand:
  1. Why markets are difficult to understand
  2. What makes markets easier to understand
  3. How to perform a market analysis in 5 steps
  4. How to access specific online resources required for market analysis
  5. What to do once the market analysis is complete


Downloads

If you've attended Market Analysis 101 and would like to access your downloads and/or presentation materials, please visit visit our seminar downloads page.


Learn More

For more information on this educational topic, or to learn more about Vantage educational events, please contact us online or give us a call at (866) 259-0264. For information on other previous events, please use the links below.

Financial Management
Building Brand Identity
Six-Step Marketing
The Power of Branding
Decisions by the Numbers
Finance 101
Market Analysis 101
Sticky Marketing Using Social Media
Online Marketing for Healthcare Providers
Healthcare Trends
Branding Direct Access Healthcare Services