Online Marketing for Physicians
Presented by Tannus Quatre PT, MBAMedical Fusion Conference 2011
November 13, 2011 | 11:30 am - 12:30 pm
Aria Resort & Casino | Las Vegas, NV
The creation of a robust online presence provides your practice’s target audience with (1) a way to find you, (2) a reason to try you, and (3) a reason to stay (or come back). This session will address the rationale for employing an online marketing strategy, the basics of online marketing, and will introduce the audience to specific tools that will help develop an effective online presence. Specifically, we will discuss the private practice website, and the functionality required in order to “engage” clientele and potential patients. We will discuss the use of social networking tools such as a company blog, FaceBook, and Twitter, including how these tools are used by healthcare professionals to create a “community” around their practice, making their practice “sticky” and less likely for clientele to leave. We will include discussion surrounding pay-per-click advertising, and how private practices are using keyword search strategies to develop and grow clientele cost effectively.
After participating in this presentation, participants will:
- Understand how online marketing is being used by healthcare professionals to reach new audiences and retain current clientele.
- Be familiar with specific tools and online resources used to develop an effective online presence including the company website, pay-per-click advertising, and social networking through sites such as FaceBook and Twitter.
- Understand the right portfolio of online tools to use for their practice based upon their specific resources, market, and budget.
Tannus Quatre is a private practice consultant and marketing strategist for Vantage Clinical Solutions, a practice management and consulting firm located in Bend, OR. Tannus graduated with a Master’s degree in physical therapy from UCSF and has practiced as a physical therapist in the acute, outpatient and home health settings. Tannus maintains certifications in athletic training and strength and conditioning, and has provided athletic training services to high school, college and professional athletes. Tannus holds an MBA from Duke University’s Fuqua School of Business, and in 2006, he co-founded Vantage Clinical Solutions with the mission of improving healthcare by helping physical therapists own and operate successful private practices. Tannus has been cited in numerous healthcare publications on the topic of business within the healthcare industry, and he writes regularly for PT Magazine, Impact, Advance for Directors in Rehabilitation, and The Healthcare Entrepreneur Blog (www.TheHealthcareEntrepreneur.com).
Registration for this event is available through the Medical Fusion website.
For more information on this educational topic, or to learn more about Vantage educational events, please contact us online or give us a call at (866) 259-0264. For information on other upcoming events, please use the links below.